(note: yes, I know this is the poster for 2007!)
O2 has announced itself as the lead sponsor of the Wireless Festival this year, making it four consecutive years.
The festival will have a selection of international artists across four dates in July, as well new music from artists on the O2 blueroom stage.
As in the Dome, O2 customers will have VIP areas, which will be managed using NFC technology (something else that O2 is becoming a bit of an expert at). In addition to that mobile techology, tickets will also be able to be purchased via Mobile - last year O2 sold £200K this way, doubling on 2006.
Other Mobile technologies will include UGC (user-generated content) to get pictures/videos on to big screens and O2 Active (the portal) - all for free via Bluetooth!
This to me just indicates O2's total leadership in marketing activities in the UK - as well as the O2 (Dome) and the iPhone, O2 continues to innovate and lead the pack - time to get out another Ben rating:
Well done (again again!!) O2 
[Via: Mobile Today]
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